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Research papers

Image development and consumer reality

The underlying thesis of this presentation is that effective and market-relevant image-building strategies can only be developed based on a precise understanding of consumer reality. An image cannot be determined and established arbitrarily; it must...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Stephan Grünewald
Company: IFM Mannheim
June 15, 1994
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Citation

Grünewald, S. (1994a, June 15). Image development and consumer reality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/image-development-and-consumer-reality


Research papers

The potential for direct delivery in the asset finance market

This paper presents some of the key findings from a qualitative research project conducted by NOP Corporate and Financial on behalf of Lombard Business Finance. The overall objective of the research presented in this paper was to determine the...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Nick Watkins, Lucy Baker
June 15, 1994
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Citation

Watkins and Baker (1994a, June 15). The potential for direct delivery in the asset finance market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-potential-for-direct-delivery-in-the-asset-finance-market


Research papers

Why has branding failed in the U.K. insurance industry?

This paper argues that, in spite of consistent levels of promotional support for UK insurance companies since they first began advertising on television in the mid-1970s, no strong insurance company brands have yet been established in the UK in 20...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Robert Watters, Douglas Wright
June 15, 1994
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Citation

Watters and Wright (1994a, June 15). Why has branding failed in the U.K. insurance industry?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-has-branding-failed-in-the-u-k-insurance-industry-


Research papers

Customer service

Financial institutions have been forced to adapt from sales driven organisations to a customer focused operating culture in order to survive - although the process of adaptation is far from complete, and has not been painless. The problem is that...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Peter W. Southgate, Lorna McCulloch
June 15, 1994
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Citation

Southgate and McCulloch (1994a, June 15). Customer service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customer-service